Custom Illustration Process – From Concept to Final Artwork

custom watercolor botanical process by Anna Farba

To ensure clarity and meet deadlines, Anna outlines a structured process for every custom botanical illustration project. These phases are crucial for staying organized and are treated as project milestones, allowing both the client and illustrator to track progress and make adjustments along the way.

1. Illustration Brief – Defining the Vision

The illustration brief is where the collaboration begins. During this phase, we discuss all project details, including the concept, scope of work, timeline, and budget. We also outline the style, color palette, and any specific elements needed for the illustration. This stage ensures all necessary information is gathered, helping guide the creation process, and sets the groundwork for the project contract.

2. Initial Sketches – Laying the Foundation

Once the project is underway, Anna creates initial sketches that serve as a foundation for the final artwork. These rough sketches help explore different layout options and ensure that every detail of the plant or botanical element is represented accurately. The sketches are typically light outlines with subtle shading, used as a roadmap for the painting stage. Research is conducted to make sure each botanical element is correctly depicted.

3. Painting – Bringing the Concept to Life

After client approval of the sketches, Anna proceeds to the painting stage. Depending on the project, this could involve watercolor botanical illustrations, ink drawings, or other techniques. Anna follows the previously agreed-upon plan, ensuring the final piece aligns with the client’s vision. This is the most enjoyable part of the process, where the artwork truly begins to take form.

4. Scanning, Digital Editing, and File Delivery

Once the artwork is complete, Anna scans the piece and sends it for final approval. Afterward, any necessary digital adjustments are made, such as removing backgrounds, enhancing colors, or adjusting textures. The finalized artwork is delivered in the required file format(s), ensuring the piece is ready for production or publishing. Shipping the original artwork is also available once the digital files are finalized.

5. Revisions – Fine-Tuning the Artwork

Revisions are always welcomed if any aspect of the illustration needs adjusting. Anna is happy to accommodate requests within the scope of the original agreement. However, changes outside of the agreed-upon scope (such as adding new elements or changing the illustration style) will be considered as additional work and subject to extra charges.

How to Prepare for a Custom Illustration Project

For new clients, here are a few tips to ensure a smooth illustration process:

  • Clear Vision: Be specific about what you're looking for. Provide references and inspiration to help guide the design. Clearly define the style, size, and technique you need.

  • File Specifications: Be sure to communicate any file specifications needed for the project. This ensures the final artwork is delivered in the correct format.

  • Budget Considerations: Have a realistic budget in mind. If your budget is limited, consider alternatives such as stock illustrations or working with emerging artists. Experienced illustrators, like Anna, may not be able to accommodate projects with low budgets.

Working with a Freelance Watercolor Illustrator

As a freelance watercolor illustrator, Anna brings a personalized and professional approach to every project. With over 10 years of experience creating custom botanical illustrations for clients worldwide, Anna offers a unique advantage in working one-on-one with an artist who can deeply understand your vision.

Working with a freelance watercolor illustrator means you’ll receive custom, hand-painted artwork that is perfectly suited for your needs, whether it's for product packaging, book illustrations, or commercial use. With Anna’s expertise in watercolor techniques and botanical illustration, you’ll have access to tailored designs that align with your brand or project goals.

Throughout the process, you’ll have direct communication with the artist, ensuring a collaborative and flexible experience. As a freelance watercolor illustrator, Anna is able to dedicate the time and attention each project deserves, providing high-quality, watercolor botanical illustrations with a personal touch.

If you are interested in working together, get in touch.