Packaging Illustration for Bold Coast Spirits
GDUSA 2026 American Package Design Award - Winner
Botanical illustration for Bold Coast Marine Vodka packaging, designed by Pulp+Wire. The artwork combines refined watercolor textures with the raw character of iridescent oyster shells. Created for bottle labels and brand storytelling, the illustrations were designed to evoke coastal atmosphere, craftsmanship, and a premium small-batch aesthetic.
Close-up of Bold Coast Spirits bottle packaging featuring hand-painted oyster shell watercolor artwork with iridescent blue and grey tones
Watercolor oyster shell illustration featured on Bold Coast Spirits packaging, inspired by Atlantic oyster textures and coastal botanical detail
Project Overview
Industry
Spirits / Beverage Packaging
Service
Custom Watercolor Illustration
Application
Label Artwork
Branding & Packaging Agency
Photography is by Evan Kalman
This project involved creating a series of watercolor oyster shell illustrations for Bold Coast Spirits, inspired by Atlantic oysters used as an infusion ingredient within the brand’s coastal spirits collection.
The illustration direction focused on a naturalistic botanical approach with a lighter, more expressive hand rather than a strictly scientific rendering. The goal was to capture both the rugged exterior texture of the shells and the luminous interior surfaces that reveal soft iridescent tones.
The finished illustrations were developed as flexible visual assets for packaging and branded applications, helping communicate the spirit’s coastal identity and artisanal production process.
Hand-Painted Botanical Detail
Each oyster shell illustration was traditionally painted in watercolor to preserve organic texture, tonal softness, and natural variation.
The handcrafted quality of watercolor adds warmth and authenticity while supporting the brand’s coastal, ingredient-driven identity.
Let’s Work Together
I create hand-painted botanical and ingredient artwork for packaging, publishing, and branded visual campaigns.