Florea Packaging
Botanical Packaging & Seasonal Brand Visuals
Hand-painted botanical illustrations created for Florea’s seed packaging and seasonal product collections. The artwork was developed to communicate the character of each flower variety while maintaining a cohesive visual identity across the brand.
Project Highlights
Seed Packaging
Botanical, floral and food illustrations, applied to Florea seed packets, enhancing product appeal and brand recognition. Cohesive illustration system for multiple SKUs.
Special Edition & Holiday
Illustrations used for seasonal and limited-edition packaging expanded the brand’s aesthetic for holidays and promotional campaigns. Seasonal floral storytelling across products.
Product Applications
Artwork was extended to journals and other product lines, ensuring a cohesive, artisanal visual identity across multiple surfaces and formats.
Illustration Approach
Illustrations were developed through detailed botanical observation and watercolor painting, focusing on the natural structure, color, and movement of each flower variety.
A key part of the project involved adapting the artwork across multiple packaging formats and seasonal collections while maintaining visual consistency throughout the product range.
Designed for Flexible Brand Use
The illustrations were created as a cohesive visual system that could extend beyond packaging into supporting brand applications, seasonal campaigns, and digital storytelling.
Let’s Work Together
I collaborate with beauty, lifestyle, and botanical brands to create hand-painted illustration systems for packaging and campaign storytelling.